Clidume - Clínica Médica e Dentária
Clidume is a multidisciplinary healthcare clinic committed to making high-quality medical care more accessible. As Design Manager, I lead the brand's creative direction, oversee the design team, direct photography art direction, and develop visual communication across both physical and digital touchpoints.
My role includes leading the creative direction of photography sessions and ensuring every visual asset reflects Clidume's identity with consistency and clarity. I also supervise the design process, guiding the team to deliver cohesive, high-quality work across all brand communications.
Alongside the creative direction, I design and oversee the production of a wide range of physical brand materials, including in-clinic signage, event collateral, vouchers, roll-ups, and other printed assets. Every touchpoint is developed to strengthen the brand experience while maintaining a consistent and professional visual language.
I also oversee the creative direction of Clidume's social media presence, managing the design team responsible for the brand's monthly content. Through a structured visual strategy and cohesive editorial approach, we create informative and engaging content that communicates the clinic's services, reinforces trust, and strengthens its digital presence across all platforms.
