Exponor - Expocosmética 2025
Expocosmética was the meeting point for thousands of visitors, brands, and professionals from the beauty and cosmetics sector. Held at Exponor from April 5 to 7, the event attracted participants from all over Europe, consolidating its position as one of the largest trade fairs in the industry.
After many creative explorations, the final concept, “It’s Just Beauty,” was chosen to embody the event’s spirit—simple, confident, and timeless. This theme celebrated beauty in its purest form and served as the foundation for the entire visual identity, unifying all campaign materials.
We oversaw the creative direction of a dedicated photoshoot, managing everything from concept development and model casting to styling and production. The result was a series of striking images that perfectly captured the spirit of the event.
For this project, we developed a comprehensive set of communication materials to promote and support the fair. Our work included the design of striking outdoor billboards strategically placed in key locations, impactful bus advertising campaigns that reached diverse audiences across the city, elegantly crafted invitations to engage industry professionals and special guests, and clear, visually appealing on-site signage to guide and enhance the visitor experience. Every piece was carefully designed to align with the event’s identity, ensuring a consistent and memorable presence before, during, and after the fair.
In addition, we developed a wide range of digital assets for the website, social media, and all online platforms. We also designed and produced the digital invitation sent to all guests, ensuring a consistent and engaging presence across every digital touchpoint.
