Gin Pablo
Gin Pablo is a Portuguese gin crafted using the London Dry method with a bold personality. In the rebranding project, I collaborated on defining the concept with the team while leading the creative direction and design. The visual identity reflects the brand’s duality and its two expressions: Classically Elegant in the Clássico variant, and Rebellious in the Revolución variant , capturing both the precision of the gin and the irreverence of those who refuse to be predictable. The work encompassed packaging design, visual guidelines, and storytelling, positioning Gin Pablo as a modern, authentic, and distinctive brand in the International market.
Before the new rebranding, numerous photoshoots were carried out under my creative direction, working with the existing brand identity. These sessions aimed to capture the essence of Gin Pablo, highlighting its personality, and distinctive character, while ensuring visual consistency and high-quality imagery to support the brand across all touchpoints.
During the rebranding process, we launched a small yet highly effective campaign that generated significant buzz among the Portuguese public. The campaign cleverly played on rumors that footballer Fábio Coentrão would return to the pitch, sparking widespread discussion and capturing the attention of both the media and fans alike. Major publications, including newspapers such as A Bola, covered the story, creating a wave of publicity that amplified the brand’s visibility and engagement in a playful and memorable way.
Throughout this journey, a wide range of graphic materials was produced to support the brand, alongside participation in numerous fairs across the country. The brand was also present at high-profile events, including car races, helping to increase visibility, engage diverse audiences, and reinforce Gin Pablo’s distinctive and dynamic personality.
The new rebranding marks the beginning of a fresh chapter for Gin Pablo, with a renewed visual identity and storytelling that emphasize the brand’s duality and distinctive personality. A digital launch campaign was executed to introduce the updated look and concept to the public, generating excitement and engagement online. Looking ahead, a major event is planned in Porto to celebrate the rebranding and bring the brand experience to life, strengthening connections with both consumers and the media.
