Hôma
Leading the design and art direction of Hôma's seasonal editorial campaigns, bringing each collection to life through cohesive layouts and carefully crafted imagery.
Hôma is one of Portugal's leading home décor brands, offering products that combine functionality, comfort, and contemporary design. Working across its editorial campaigns, I was responsible for the graphic design of the seasonal brochures and the art direction of the accompanying photoshoots, ensuring a consistent visual language throughout every edition.
Hôma Sweet Hôma is the brand's biannual brochure, presenting the Spring/Summer and Autumn/Winter collections. Alongside designing the editorial layouts, I led the art direction of the photoshoot, defining the visual approach, styling, and composition to reflect the atmosphere of each season while showcasing the collections in an inspiring and cohesive way.
Hôma God! is a promotional brochure dedicated to the brand's campaigns and special offers. I developed the graphic design and led the art direction of the photography, creating engaging visuals that balanced commercial impact with Hôma's clean and contemporary aesthetic, ensuring consistency across both print and campaign communication.
The photoshoots for each brochure were guided by a consistent creative direction, with careful attention to styling, composition, props, and set design. By defining the visual language for every campaign, I ensured the imagery not only showcased the products in an inspiring way but also reflected Hôma's brand identity, creating a cohesive connection between photography and editorial design.
