HomeLab
HomeLab is a vertically integrated brand focused on home and hospitality textiles, with a strong presence in both domestic and global markets. The creative agency Risca developed a product campaign that captures the brand’s elegance and meticulous craftsmanship, highlighting the care invested in every item.
The “Take Me Home” campaign is rooted in a real behavior: who hasn’t felt tempted to take hotel products home? HomeLab turned this desire into a compelling sales message, if guests want to keep the products, it’s because their quality speaks for itself.
The “Take Me Home” campaign is rooted in a real behavior: who hasn’t felt tempted to take hotel products home? HomeLab turned this desire into a compelling sales message, if guests want to keep the products, it’s because their quality speaks for itself.
The brand’s photoshoots were guided by strong creative direction, blending playful storytelling with a bold visual identity. From concept to composition, every image was crafted to capture Johnny Shark’s artisanal spirit, Portuguese roots, and touch of whimsy — ensuring that each photograph feels as vibrant and distinctive as the drink itself.
Some details go beyond explanation, they’re meant to be experienced. HomeLab’s photoshoot was created to convey precisely that: textures that draw you in, lighting that highlights the craftsmanship, and a setting that elevates each product into a sensory experience.
In hospitality, first impressions don’t start at check-in, but with the quality of what guests see and use. HomeLab understands this. A catalogue was created to clearly present the products and highlight their standards.
