HomeLab
Leading the creative development of HomeLab's product campaign, from creative direction to the editorial design of the brand catalogue.
HomeLab is a vertically integrated brand specialising in home and hospitality textiles, with a strong presence in both domestic and international markets. The Take Me Home campaign celebrated the quality and craftsmanship behind every product, inviting customers to experience the brand through a refined and engaging visual narrative.
I led the creative direction of the campaign photoshoot, defining the visual language and overseeing the creative execution to ensure every image reflected HomeLab's premium positioning. From concept development to on-set direction, the photography was carefully crafted to highlight the textures, materials, and attention to detail that define the brand.
Alongside the campaign imagery, I designed the editorial catalogue, creating a clean and elegant layout that showcased the collection while maintaining consistency with the campaign's visual identity. The result was a cohesive communication piece that combined storytelling, photography, and editorial design to strengthen HomeLab's brand experience.
In hospitality, every detail shapes the guest experience. To showcase HomeLab's commitment to quality and craftsmanship, I designed an editorial catalogue that presents the collection with clarity, elegance, and consistency.
