Johnny Shark
Johnny Shark is a 100% Portuguese limoncello, made entirely by hand.
From the lemons — harvested in Portugal by their so-called “mermaids” — to the bottling process, every step is manual and local. More than just an explosion of flavor, the brand has a clear vision: to deliver unique moments full of freshness and authenticity.
From the lemons — harvested in Portugal by their so-called “mermaids” — to the bottling process, every step is manual and local. More than just an explosion of flavor, the brand has a clear vision: to deliver unique moments full of freshness and authenticity.
The brand’s photoshoots were guided by strong creative direction, blending playful storytelling with a bold visual identity. From concept to composition, every image was crafted to capture Johnny Shark’s artisanal spirit, Portuguese roots, and touch of whimsy — ensuring that each photograph feels as vibrant and distinctive as the drink itself.
For the brand’s presence at Christmas markets, we developed a range of custom materials to enhance visibility and engagement. These included branded aprons for staff, eye-catching roll-up banners, and other tailored display elements — all designed to reflect Johnny Shark’s distinctive character and draw visitors into its playful, artisanal world.
On social media, the brand’s presence was shaped to be as vibrant and engaging as its product. Content combined bold visuals, playful storytelling, and behind-the-scenes glimpses, building a community that connects with Johnny Shark’s artisanal spirit and unmistakable personality.
