Memoria Restaurant
Defined by sophistication and authenticity, Memoria Restaurant offers a dining experience where gastronomy meets emotion and sensory storytelling. Throughout the project, I led the creative direction, supervised the design team, directed photography and video productions, and oversaw the development of visual communication across both physical and digital touchpoints.
Photography and video art direction played a central role in shaping the brand's identity. From concept development to on-set supervision, every shoot was carefully planned to capture the atmosphere, craftsmanship, and emotional depth of the restaurant, creating a strong visual language for both digital communication and press.
In parallel, I supervised the design team and contributed to the creation of branded assets that extended beyond digital platforms. Every deliverable was developed to reinforce Memoria's premium positioning while ensuring consistency across customer touchpoints and supporting the brand's storytelling.
To complement this visual direction, I oversaw the creative strategy for Memoria's social media presence, guiding the design team in producing cohesive monthly content. Through carefully curated imagery, narrative-driven visuals, and a refined editorial approach, we strengthened the restaurant's digital identity and created a distinctive presence across social media and press.
