Município da Sertã | We Own We
The TikTok Beatz project, held in 2024 in the Municipality of Sertã, was developed as a fully integrated process, from branding to the overall conception of the show. Inspired by the digital universe and the fast-paced rhythm of TikTok trends, the strategy was designed to connect contemporary dance with a younger audience, fostering a bridge between community and culture.
The visual concept was built around vibrant colors, dynamic graphics, and typography inspired by movement, conveying both energy and proximity. Communication materials—posters, social media content, merchandising, and stage design—were created to align with the visual identity, ensuring consistency and impact.
The final performance embodied this strategic vision, transforming into an immersive experience that blended urban choreography with a digital aesthetic, strengthening the Municipality of Sertã’s image as a promoter of cultural innovation. The project was later also staged in the city of Maia, further extending its impact and visibility.
