RISCA Agência Criativa
In 2023, RISCA embarked on one of the most anticipated phases of its journey: a carefully planned and intensely creative rebranding process. It was a time marked by exploration, bold decisions, and unexpected turns — a true journey filled with insights, revisions, and inspiration.
After months of collaborative work, research, and refinement, RISCA’s new identity finally took shape. More than just a visual transformation, this new identity reflects a renewed essence — one that is more modern, connected, and aligned with the brand’s core values and purpose.
To mark this milestone, RISCA released an official press release unveiling its new brand identity and manifest — a bold statement of its renewed purpose and values. The announcement shared insights into the creative journey and invited audiences to connect with the brand’s evolving story.
Alongside the rebranding, RISCA also launched its new brandbook — a comprehensive guide that outlines the brand’s visual identity, tone of voice, and core values. It serves as a reference for maintaining consistency and authenticity across all touchpoints.
While the rebranding process was still underway, I developed a temporary landing page using RISCA’s previous visual identity. Designed with UX/UI best practices in mind, the page served as a functional and intuitive space for contact and connection, ensuring a seamless user experience during the transition period.
