Senzu Coffee Roasters
Senzu is a specialty coffee brand based in Porto, Portugal.
As part of the brand's rebranding, I played a key role in translating the new visual identity into a wide range of physical and digital assets. From promotional posters and event materials to branded touchpoints, I was responsible for designing and delivering creative solutions that ensured a consistent and impactful brand experience.
Alongside the hands-on design work, I led the creative direction of the project, coordinating the design team and overseeing the development of visual assets throughout the rebranding process. This involved maintaining design consistency, providing creative guidance, and ensuring every deliverable aligned with the brand's renewed identity and objectives.
Following the rebrand, I directed the visual strategy for Senzu's social media presence, managing the design team responsible for the brand's monthly content. By establishing a cohesive visual system and ensuring consistency across all platforms, we strengthened the brand's digital communication and reinforced its new identity through engaging and recognizable social media content.
