SuperDecor
Leading the creative vision behind the rebranding of Superdecor, from visual strategy and art direction to the development of a new visual identity.
Superdecor is a furniture and home décor brand that helps people transform their homes. As the brand evolved, it needed a visual identity that reflected its growth. As Design Lead, I led the visual strategy, contributed to the creative concept, and oversaw the creative direction throughout the rebranding process.
I led the creative direction of the brand photoshoot, defining the visual narrative and overseeing every creative decision to ensure the imagery reflected Superdecor's renewed positioning. From moodboards and styling to composition and overall aesthetic, the photography was conceived to communicate the brand's expertise through a contemporary, refined, and approachable visual language.
Alongside the photoshoot, I guided the overall visual strategy for the project, contributing to the creative concept and leading the design team throughout the process. Every visual element was developed with consistency in mind, creating a cohesive experience across the brand's different touchpoints and reinforcing its positioning in the interior decoration market.
The project culminated in the creation of a new visual identity that modernises Superdecor while preserving its established reputation. As Design Lead, I oversaw the branding process, shaping a flexible and timeless identity system that brings clarity, consistency, and a stronger visual presence across both digital and physical applications.
